Free digital marketing plan template

Our popular digital marketing plan template using the Smart Insights RACE Growth system

How will this digital marketing strategy template help me and my business?

Do you have an integrated digital marketing strategy? Our research shows that many businesses don't have a structured digital marketing plan, yet they are doing digital marketing.

This popular digital marketing strategy template will give you a structure for applying the Smart Insights RACE planning framework to help you rapidly create an integrated digital marketing plan for your business.

Our template gives you a simple checklist structure for reviewing potential digital marketing initiatives using the acclaimed Smart Insights RACE Planning system.

This marketing plan template is our most popular download. It's based on our Content Director, Dave Chaffey's fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

Who is this digital marketing plan template for?

This download is for anyone involved with shaping future digital marketing direction for their business or their clients, including:

Company owners and directors
Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
Heads of marketing including CMO, VP of Marketing, Chief Customer Officer, and Marketing Director
Consultants or agency account managers

How is the plan structured?

The template is a checklist of digital marketing activities structured around the Smart Insights RACE planning framework and six pillars of digital marketing success which ensures complete and comprehensive coverage of all the marketing activities needed to increase leads and sales across the customer lifecycle.

Introduction: How to use this RACE planning template
The six pillars of effective digital marketing: How to simplify digital marketing complexity
Plan: Create a digital marketing strategy
Reach: Grow your audience online
Act: Encourage brand interactions and leads
Convert: Increase online and offline sales through optimization
Engage: Build customer loyalty and advocacy
Resources: Tools to help you create and implement your plans

Resource Details

Author: Dr Dave Chaffey
Format: PDF template structured around our RACE planning framework
Recommended related resources:
- Our free digital marketing templates have been written to be used with a variety of our other resources, including our Word or Powerpoint digital marketing plan workbook and Digital marketing plan example
- Our RACE Practical Digital Strategy Learning Path for Business members expands on each part of RACE explaining how to review and improve five key activities for each part of RACE. This helps businesses rapidly create a roadmap to improve performance from these 25 key customer lifecycle activities.

About the author

Dr Dave Chaffey

Dave is co-founder of Smart Insights. He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.