Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Thu, 20 Jul 2023 20:04:43 +0000 en-US hourly 1 SWOT analysis template https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/ https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/#comments Wed, 19 Jul 2023 11:30:02 +0000 http://www.smartinsights.com/?p=4004 Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what …..

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]]> https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/feed/ 12 The what, why, and how of marketing playbooks https://www.smartinsights.com/digital-marketing-strategy/the-what-why-and-how-of-marketing-playbooks/ Tue, 18 Jul 2023 07:45:17 +0000 https://www.smartinsights.com/?p=166458 Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals. This means we are continuously scanning our marketplaces, …..

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]]> How do you choose the best marketing plan for your business? https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/#respond Fri, 14 Jul 2023 15:30:35 +0000 http://www.smartinsights.com/?p=95521 Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/feed/ 0 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Tue, 11 Jul 2023 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> First Look – Using Threads for Marketing https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/first-look-using-threads-for-marketing/ Thu, 06 Jul 2023 07:04:18 +0000 https://www.smartinsights.com/?p=166385 What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve... It feels like 2008, as I said in my first post on Threads... Since I'll be talking about it, amongst other …..

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]]> The 5 best marketing channels for small businesses and startups https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/#comments Mon, 03 Jul 2023 08:00:23 +0000 http://www.smartinsights.com/?p=25069 How to select the 5 best marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free and low-cost …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/feed/ 16 What is your digital marketing maturity? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-maturity/ Fri, 30 Jun 2023 13:05:43 +0000 https://www.smartinsights.com/?p=161830 Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart …..

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]]> How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> What is digital marketing? Using RACE to structure your digital plans https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/#respond Wed, 28 Jun 2023 07:10:00 +0000 http://www.smartinsights.com/?p=60037 Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/feed/ 0 3 product launch marketing plan examples https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/#respond Tue, 27 Jun 2023 14:30:29 +0000 http://www.smartinsights.com/?p=98746 Mastering the art of the product launch: 3 product launch examples plus our recommended tools and templates to help get your product launch off the ground You are working during one of the most entrepreneurial eras in history. Thanks to …..

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